First, I was prompted to choose from six different color options (I picked green). On December 4, 2018, I went shopping on. And, according to Soulja Boy, it could “text, call, camera, music.” What a deal. It was clearly a low-quality rip-off of the Apple Watch, but it was only $19.99. Still, when he unveiled a new product called the SouljaWatch in early December, I couldn’t help myself. In the years to follow, he has stretched the truth about $400 million business deals and tweeted about Soulja Boy-branded video games on consoles that don't exist. Soulja Boy has been involved in less-than-truthful business practices since intentionally mislabeling his own music on LimeWire back in the early 2000s.